Social media in 2023 has become an integral part of everyday life for billions of people around the world. Platforms like Facebook, Twitter, Instagram, and TikTok continue to dominate the market, with new entrants like Clubhouse and Substack also gaining popularity.
The use of social media has grown exponentially in recent years, with the number of global users expected to reach nearly 4 billion by 2023. Social media has become a powerful tool for individuals and organisations to connect, share information, and build communities.
One of the major trends in social media in 2023 is the increased use of artificial intelligence (AI) and machine learning (ML) to personalize and improve the user experience. Social media platforms are using AI to recommend content, identify fake news, and even censor content deemed inappropriate.
Another trend is the rise of “micro-influencers,” individuals with a smaller but highly engaged following, who are becoming increasingly sought after by brands looking to reach niche audiences.
The use of social media has also become an important tool for businesses and marketers, with social media advertising expected to become a $100 billion industry by 2023.
Social media is going nowhere, day by day industry leaders are finding more ways to keep the audience engaged.